With Tokyo the next Olympics host in 2020, Toyota’s initiative the Toyota Five Continents Drive Project has been ongoing and is expected to culminate at the host city of the Olympics the following year. The drive project started in Australia in 2014. This drive initiative in support of the Olympics host city presents a journey that goes through five continents of the world, with Asia being the final destination for participants. This Asian tour convoy began in the Middle East in February 2019. Recently, the entourage stopover in Malaysia on their way to the next destination.
The Toyota 5 Continents Drive Project is inspired by Akio Toyoda, President of Toyota Motor Corporation. It aims to make product improvements with a more deeply informed approach, ultimately delivering ever-better cars to customers around the world. The Malaysian round began at Toyota Penang dealership with the big shots from UMW Toyota Motor in attendance to flag off. There were nine Toyota cars that took part in the drive, with models like Hilux, Fortuner, Innova, Vios, Corolla, Rush, CH-R and Yaris in the mix.
First destination was Cameron Highlands and all the way down south to Singapore, with a stop at UMW Toyota Motor headquarters in Shah Alam. UMW Toyota Motor or Toyota Malaysia took the opportunity to spread excitement about the local Toyota Racing activities, which included the Toyota GR Festival, GR Velocity Esports Championship and more recently, the GR Garage. The local Toyota rep also showcased the recently introduced GR Supra sports car.
Following Singapore, the entourage will move on to Indonesia, the Philippines and Vietnam to close out 2019. In 2020, the 5 Continents Drive will continue through China and East Asia before ending in Japan.
Preparing for the 5 continents drive
Prior to this drive project, Toyota sent participants who are also employees to several countries on four continents to garner experience and knowledge on real driving conditions in these countries.
Since the kickoff of the 5 Continents drive, the entourage have accumulated a total distance of approximately 103,000 kilometers. Data collected has already been flowing back to Toyota City over the past four years, with improvements made in particular Toyota models. Improvements have been carried out in manufacturing and white-collar management, as well. As the 5 Continents drive continues, Toyota has confirmed that the ongoing process and improvement initiatives are expected to be implemented into future models, with a goal of sustainable development.
Toyota Racing activities
This weekend, the Toyota GR Festival round two is happening at Bandar Malaysia, Kuala Lumpur, from 9a – 6p for Saturday and Sunday. Entrance to the GR festival is absolutely free! Come one and come all…