MINI is an icon in itself since before BMW took over a decade or two ago. Baby boomers, and Gen-Xs would all remember MINI Morris Minor in the 1950s – 80s.
In observation of six decades of MINI in this country, MINI Malaysia intends to remind citizens of the significance of the brand and how MINI has played its part in contemporary culture through sixty years.
It all began in 1959 when Sir Alec Issigonis turned a crisis into an opportunity through the creative use of space in a small car. It was two years earlier Malaysia got its independence and the National Bank of Malaysia came up two years later.
Around the globe in 1959, interesting happenings included: the first Barbie was displayed at the American Toy Fair in New York, the first Xerox copier came up, the first Grammy Awards presented, the first weather station in space, and the first photos of the Earth from space were captured.
BMW’s takeover of MINI in 2001 gave the brand a premium reboot with the 3- and 5-door hatch. Both 3-door and 5-door hatch evolved from the original iconic MINI. On domestic shores, a Malaysian airline B777 passenger plane flew over the North pole for the first time in 2001. Putrajaya became the new Government administration hub.
Around the globe, iPod became a thing for music and Wikipedia went online.
MINI John Cooper Works (JCW) came about in 2008 after acquisition by BMW. The JCW Clubman was the first model introduced, with genuine racing stripes and DNA, the whole nine yards.
In 2008, Eye on Malaysia farris wheel was established in Malacca. Meantime, Malacca Town and George Town in Penang were added to UNESCO World Heritage List. In the States, Barack Obama became the first non-white President of the United States of America.
The MINI Countryman was introduced in 2010; the first model in its range with four doors and a wide opening rear lid. The MINI Countryman is a genuine crossover that bridges the gap between the classic concept of the MINI and a modern Sports Activity Vehicle, available with the optional MINI ALL4 all-wheel drive.
Domestically, 16th September is known as Malaysia day and has since been a public holiday. Globally, iPad became a tablet of choice for many and Angry Birds became a popular pastime online mobile game,
The hallmark MINI driving fun entered a whole new dimension in Malaysia in 2018 with the first-ever MINI Countryman Plug-In Hybrid.
2018 marked a monumental change in the Malaysian Government as citizens voted for the opposition alliance to boot out the National Front party, who’d ruled the country for 60 years. In the process, Malaysia has its oldest Prime Minister in the form of Mahathir Mohamad, who took office at the age of 93.
60TH ANNIVERSARY OF MINI
To mark its 60th year anniversary, MINI presents a new iconic 60th Anniversary celebrations design, highlighting both its British origins and its MINI character looking towards the future. Deeply rooted in its tradition, yet contemporary. MINI Malaysia will be celebrating the 60th birthday of MINI in July.