PETALING JAYA, 8 October 2020 – Sime Darby Auto Selection (SDAS), the pre-owned car subsidiary of Sime Darby Motors in Malaysia, has signed on an exclusive partnership with online car bidding platform myTukar to revolutionise the pre-owned car trading experience for customers.
The collaboration with myTukar will expand SDAS’ network nationwide, enabling access to a wider procurement grid which would present more choices to SDAS’ customers, and an online used car transaction database which would provide them with transparency and improved accuracy on actual market transactions.
SDAS began as a certified BMW Premium Selection dealer and is today a multi-brand dealer for pre-owned vehicles, with three branches in Klang Valley and one in Johor Bahru.
“We aim to become the largest and most trusted certified pre-owned car dealer in Malaysia. The digitalised process that myTukar provides ensure that our customers will receive the highest trade-in value, through a seamless and transparent experience for peace of mind in selling their cars and buying used cars. We look forward to a fruitful partnership with myTukar, and to finding more ways to make the pre-owned car trading experience a breeze for our customers,” added Jeffrey Gan , Managing Director, Retail and Distribution, Malaysia,Sime Darby Motors.
The collaboration with myTukar is also expected to enhance SDAS’ management of its inventory by anchoring on myTukar’s proprietary big data analytics of used car transactions.
Fong Hon Sum, CEO of myTukar said, “myTukar is excited to begin this journey with Sime Darby Auto Selection and we welcome their inspectors onto myTukar’s technology-enabled platform. I strongly believe that this partnership will reinforce our mutual vision of giving customers a seamless and transparent process of purchasing and selling their cars.”
About Sime Darby Auto Selection
Sime Darby Auto Selection is Malaysia’s largest and fastest-growing corporate multi-brand pre-owned car dealer. Sime Darby Auto Selection expanded its offerings from being a certified BMW Premium Selection dealer to a nationwide multi-brand dealer with several locations in Klang Valley and Johor Bahru today. It is a unit under Sime Darby Motors, one of Asia Pacific’s leading automotive groups actively involved in all facets of the automotive business – from importation and assembly to distribution, retail and rental.
A subsidiary of CARRO, myTukar is Malaysia’s fastest growing online used car trading platform. The Company’s mission is to offer a simplified, transparent and convenient way of trading pre-owned, used cars through digitalisation. With access to over 1,900-strong dealership network nationwide, owners can now sell their cars conveniently within 24 hours. myTukar's eight inspection centres are open 7 days a week and have successfully transacted close to 20,000 cars worth over RM700 million in total value to-date. Plans are in place to increase more centres to serve the growing number of customers throughout the nation.
For more information, please visit myTukar.com or call +603 5569 0999.
Issued by Circuit Communications on behalf of Sime Darby Auto Selection. For Media Enquiries, please contact:
Sime Darby Auto Selection:
Nadzirah Fatanah Muhd Fadzil
Marketing Executive, SDAS