Even with the country’s uncertain political landscape, Malaysian car makers Proton continues to push forward its 2020 targets. In a recent release, the National car brand has again informed the media about their sales output in the first two months of the year.
More recently, Proton has announced its updated X70, the bread and butter model for the brand. Spearheding the headline for the X70 is the significant price drop and 2020 updates including the new 7-speed dual clutch transmission.
The X70 singlehandedly spurs sales
Proton reported a second consecutive month of sales uptrend, as sales picked up 80 percent through the second month of 2020, compared to the same month of last year. In the first month of the year, sales upped 17.3 percent with 9,974 Protons delivered. So what does it mean for Proton’s market share? The local brand’s market share stands at 23.8%, which puts them in a comfortable second in the TIV (Total Industry Volume) list and marks a spike of 10.3 percent when compared to February 2019.
Proton’s CEO Li Chunrong said. “February was a strong month despite the Total Industry Volume (TIV) shrinking compared to January. By being able to maintain our sales growth our market share is now at its highest point in 77 months. Bookings for the 2020 Proton X70 have also been strong so we feel encouraged about our plans for the rest of the year.”
Hot selling Proton Models
The X70 is the money maker for Proton, but the Persona and Exora MPV were strong contributors too in February. Each of the Proton models topped their categories in February. Leading the way is the X70 eversince its release in December 2018, the popular SUV has stood tall in the SUV segment in the local market. Proton has even increased production and improved lead times to ensure lesser waiting time and faster delivery for X70 buyers. Proton claims that they’ve received some 7,000 new orders for the X70, to date.
Next in line is the Persona compact sedan. The Persona heads the B-segment with 2,653 units, nearly double of its closest competitor (persumably Perodua Bezza). Of the total bookins, 1,973 units were delivered. Surprising entry to the sales contribution for February is the Exora MPV, however Proton didn’t reveal exact figures for this model.
Two other models contributing to the sales cause are the Saga and Iriz, which totaled 3,934 units in the second month of the year. Proton claims they have more demand then supply for these models.
In the remaining 10 months, things look promising for Proton with new models upcoming, including the much anticipated X50 compact SUV.