As major auto companies gear up for the upcoming Geneva Motor Show, Peugeot is banking on its move to electrification with a new Brand signature, entitled “Motion & e-Motion”. This electrification of the brand is also driven by an iconic lion that will be electrified at the big show.
Since the rebranding to the Motion & Emotion in 2010, Peugeot has gained momentum worldwide, The Lion marque If famed for its innovative vehicles that lit up the world’s automotive stage during the unveilings i.e. the impeccable 3008 SUV, 5008 SUV, 308 THP and the New 508, The tag “Motion & Emotion” has since been synonymous with the Lion marque as it defines Peugeot’s Emotion will always be at the heart of the Automotive experience.
Now, the new “Motion & e-Motion” tag comes in green and blue dichroic hue to symbolize the brand’s transition to everything electric. Peugeot has previously previewed the e-Legend Concept to tease the crowd on this, alongside the PHEV technology, enabled on the 3008, 508 and 508 SW.
As Peugeot banks in on this transition, following the show, the new “Motion & e-Motion” signature will be rolled out in every country and every statement of the brand: display, print, trade shows, points of sale and packshot for all TV and video campaigns.