2019 was a consistent year for Mercedes-Benz Malaysia when it came to sales achievement and key business perspectives. Mercedes-Benz continues to be the lead brand in the premium luxury segment over key rivals.
Mercedes-Benz Malaysia (MBM) delivered some 10,020 units in 2019 to make up a 1.8 percent market share. MBM’s competitive edge in the premium segment is most profound in these key business aspects: customer-centric strategy, innovative technology, mobility solutions and the right product mix. Last year saw MBM celebrated its 15th anniversary of its local production plant and 100,000th unit roll out milestone. MBM also began exporting to regional Southeast Asia market, starting with the Phillippines. The model distributed to the Phillippines is the C-180 left-hand drive.
MBM’s local production plant in Pekan churns out 13 fine Mercedes-Benz variants from five model lines; C-Class, E-Class, S-Class, GLC SUV and Mercedes-Benz AMG range. The AMG lines are the C 43 and GLC 43.
Looking into 2020, MBM intends to enforce its product offensive with more new and innovative models. Several key models to grace the local Mercedes-Benz line-up in 2019 included the E 350 AMG Line, E 200 SportStyle Avantgarde, E 300 Exclusive Line, A-Class sedan range, GLC SUV line, GLE SUV line, Mercedes-AMG A35, Mercedes-AMG GT R/GT C, as well as the AMG line-up featuring Mercedes-AMG GT 63 S 4MATIC+, Mercedes-AMG C 63 S Coupé and Mercedes-AMG C 63 S. In the electric and plug-in hybrid category, MBM brought forth the S 560 e and the all-electric EQC to appease the upper class audience.
Mercedes-Benz Customer Experience
When it comes to Customer Experience, Mercedes-Benz is second to none. The brand introduced a new brand presence and experience at several Mercedes-Benz Autohaus dealerships through 2019. This fresh customer experience concept enables a customer to discover Mercedes-Benz cars and immerse in a fascinating world of the Three-point Star, starting with car purchasing through the ownership journey.