BMW Malaysia today presented the New BMW X5 xDrive45e M Sport in Augmented Reality. The New X5 in Augmented Reality (AR) showcases BMW’s way of digitalization in the new normal.
The cutting-edge web-based AR experience by BMW Malaysia allows users to see, hear, and experience The X5, or the Boss, in its full glory, all without the use of a specific mobile application. Users only need to visit a dedicated link (https://app.bmw.com.my/AR/X5) that is accessible on any smartphones to begin the journey.
The AR experience presents a virtually realistic 3D model of the BMW X5 xDrive45e M that users can tap to place in any location seen via their camera. Users can also pinch the vehicle to resize and slide it in any direction for a comprehensive 360° view. Tapping on hotspots of the vehicle allow users to learn more about th X5 xDrive45e M Sport. Users can also swipe to view its different exterior colour offerings such as the Phytonic Blue, Black Sapphire, Mineral White and Artic Grey.
Renowned as the BMW SAV, the BMW X5 is the Munich brand’s best-selling premium SUV known the world over. The recently introduced X5 xDrive45e M Sport arrives with an electrifying core, to go along with a whole new level of performance, innovation and friendly features.