Honda Malaysia as the No.1 non-National car maker in the country continues its ‘drive-to-maintain no.1’ onslaught with the establishment of its 28th Body & Paint Center. As most Honda dealerships are 3S centers, 4S centers are a plus in efforts to improve customer experience, especially on the after-sales side.
The idea is to provide Honda customers a one-stop solution at these centers. Honda’s always reminding people about the Joy of Buying and peace of mind in after-sales services; if you’re a potential buyer, you’ll get the picture.
On a side note, the existence and expansion of Body & Paint (BP) centers is in line with Honda’s direction of expanding and upgrading its dealerships. Otherwise, progress might not be as quick as Honda would have hope. Also relevant, as Honda is the most sought after non-National brand in the country, the increased number of BP centers help cope with increased demands for one-stop solution after sales services.
Customers are assured quality products at every Honda BP center such as Waterborne paint, a revolutionary green product, genuine Honda parts certified by Honda Motor Co. Ltd. and more.
At a Honda BP center, customers need not worry about anything. Honda personnel will take care of everything from paperwork to quality check. They will prepare all necessary documents for insurance claim and assist in the process. After that, they will perform vehicle nspection, accident vehicle repairs, painting and quality check after maintenance and more. At a BP center, Honda’s skilled technicians have undergone training that is purposefully designed with emphasis on providing complete service to customers as well as ensuring all repairs and maintenance are performed according to set guidelines.
Managing Director and CEO Toichi Ishiyama remarked, “Honda Malaysia is striving to provide more after-sales convenience to our customers by extending the BP Center footprint. To-date, we have 28 BP Centers in operation.”
“We believe the expansion of BP Centers will help Honda Malaysia meet the increasing demand as well as offer high quality after-sales service and benefits to our customers such as skilled technicians and conducive environment. All our dealerships are also equipped with advance facilities and equipment,” he added.
Honda as top dog among non-National makes
Honda Malaysia has maintained consistent sales growth for the past 5 years, which the company saw an average of 30% increase from 2014 to 2018. The growth also translated to an increase in after-sales service intakes. As of October, Honda recorded over 36,000 BP service intakes, a 40% increase from the BP service intakes in the same period last year. The rising BP service intakes is attributed to customers’understanding towards the need of genuine Honda bodyworks, parts as well as paintworks.