Top Mercedes-Benz Dealers CCB (Cycle & Carriage Bintang) recently made a huge shout out about their 120 years in the business in an extravagant way across the country. Festivities were held at the heart of the capital, Johor Bahru and Penang; the three locations combined for 13 C & C facilities in the country. Local and regional artists were invited to perform and entertain the VIPs, owners and guests. In fact, more than 1,000 owners were ‘Connected’ during the festivities.
FROM HUMBLE BEGINNING TO BEING THE STAR OF THE THREE-POINT STAR
It all began in 1899 when Cycle & Carriage was founded. The organization then became the official Mercedes-Benz franchise dealership In 1951, the first in Malaysia and South East Asia. Along the way, C & C held franchises for Mazda and Peugeot brands, but switched to solely Mercedes-Benz at the turn of the millennium. Thereafter, C & C became C & C Bintang and the company flourished as a major Mercedes-Benz dealership. The CCB network is full-blown with up to six C&C Bintang dealerships to date, to serve the growing number of Three-point Star owners in the central region. The six locations are situated in Petaling Jaya, Glenmarie Shah Alam, Mutiara Damansara, Cheras, TREC and Batu Caves.
C & C Bintang influence isn’t mainly in the central region, but to the North and South of the country as well. In the North, one of Cycle & Carriage’s most prominent facilities is its Penang Autohaus, a 105-year old heritage site in Georgetown, Penang. The network also extends into surrounding areas namely, Juru and Bukit Tengah in Penang, Alor Setar in Kedah and Ipoh, Perak. In the southern region, Cycle & Carriage is also represented in Johor Bahru.
Cycle & Carriage Bintang’s presence is further enhanced by its network of Daimler AG certified body and paint collision repair facilities, which is the largest in Malaysia. Located in Batu Caves, Johor Bahru and Bukit Tengah, these state-of-the-art facilities expedite body and paint repairs according to the stringent global specifications set by Mercedes-Benz to provide customers peace of mind.
The journey to better engage customers continues as Cycle & Carriage Bintang is currently transforming the overall retail and customer experience at four Autohauses namely in Mutiara Damansara, Johor Bahru, Ipoh and Alor Setar.