After two weeks of the CMCO (conditional movement control order), the automotive scene in Malaysia has been at full throttle, pretty much, and shown signs of recovery, National carmakers Proton reported last month's sales tallying 5,676 units during the MCO to CMCO transition.
The sales figures put Proton at a positive market share of 23.3% in the TIV (total industry vlume). During the same month in 2019, Proton sold 10,611 units marking a difference of 46.5% and a reflection of the challenging market conditions arising from the pandemic.
A turn for the better
The 5,676 units in May, an improvement of 73.2% compared to March 2020, is despite the need to comply with the standard operating procedures of the CMCO. Year-To-Date (YTD) Proton’s volume reduced by 23.3% for the first five months of the year while TIV is estimated to have shrunk by 48.7% over the same time period.
In terms of market positioning and share, the Malaysian make remains as the second most popular car brand in Malaysia with a YTD market share of 21.1%, which is in-line with targets set for the year.
The somewhat positive sales numbers is attributed to Proton's top four models: the X70, Saga, Persona and Exora. The X70 with a new update (air purifier system) tops the list for Proton. Bread and butter Saga model is the car of choice for the A-segment. Other Proton models which contributed to the sales figures were the Persona and Exora MPV.
Proton's Chief Li Chunrong said, “Proton is quietly confident from this point onwards, we will see steady growth for the rest of the year.”
More promos on the way
For the month of June, Proton will continue to offer better value to entice car buyers. Purchasers of the Proton X70 will be eligible for 0% financing for the first year.
Beginning 10 June, Proton will also be introducing a reward program for Malaysian frontliners, specifically nurses, doctors, members of the police and army as well as Ministry of Health (MoH) and Ministry of Home Affairs (MoHA) staff. Called the Credit Shield Protection Program, it offers eligible buyers of any Proton model free personal insurance coverage of up to RM50,000 for five years covering death, accidental death and permanent disability.